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What’s Your Moonshot? Interview with author John Sanei

moonshot cover                   John Sanei 2017

 

 

John Sanei is a trend specialist, entrepreneur, business innovation strategist and now author who travels the world speaking to some of the globe’s most influential businesses about how they can future-proof their businesses. Here, he talks to us about his debut book What’s Your Moonshot?

Tell us about What’s Your Moonshot?

In 1961, JFK gave a speech stating that he believed the United States would put a man on the moon by the end of the decade. At the time the technology to do so didn’t exist but his daring statement created a huge amount of energy and in eight short years the country had achieved one of humankind’s greatest feats. Decades later, the likes of Steve Jobs and Elon Musk have been able to create the same sort of “moonshots” with huge amounts of money and brainpower. The book is based on the fact that we are moving into a world where we will have access to 7 billion people at the click of a button in the next 5-10 years. The world will have free fast Wi-Fi, together with almost free energy sources and almost free transportation. With this in mind, we all now have the ability to do what organisations and governments used to do in previous decades: create “moonshots”
The book is about how we view the future. Are we victims or architects of it? It also asks how we categorise and contextualise trends in order to help us innovate; how to create businesses that have got global footprints and are creating solutions for humanity’s future.

Why did you want to write a book?
I wrote it for three reasons. The first was a brain dump – a Feng shui principal of getting rid of the old to bring in the new. It’s what I practise at home in my physical space but also in my mental space in order to bring in new information. I wanted to download the information that was sitting in my head.
The second reason’s based on a quote from Yogi Bhajan, the man who brought Kundilini Yoga from the East to the West: “If you want to learn something, read about it. If you want to understand something, write about it. If you want to master something, teach it.” I feel I had to write about internal dialogue and external strategy in this book in order to really understand them, and I am now mastering them in my consultation and speaking engagements.
Finally, I really wanted to give people a toolset and a step-by-step programme in order to create moonshots and create positive businesses that the globe really needs.

In What’s Your Moonshot? you talk about being Forever Profitable – in a nutshell, what does that mean?

Forever Profitable is the methodology I use to guide organisations into the future. It’s quite self-explanatory; by following the methodology you’re able to maintain profitability forever. It’s a big statement but when you understand the methodology you realise that it’s a very clear step-by-step process involving
The future of your industry
The future of your consumer
The future of your employee and
The future of technology
Of course there’s more to it than this – you’ll have to read the book!

 

 

John shares What's Your Moonshot? with Richard Branson in Cape Town.

John shares What’s Your Moonshot? with Richard Branson in Cape Town.

 

Describe your creative writing process.
I built out the keynote presentation about two years ago and have given keynote speeches since.  Then my copywriter, wordsmith and ghost writer, Kirsten Molyneaux, came to one of them with the intention of helping me write the book. She drew up a structure and from there we met and did strategy sessions on what each chapter could be about and what the process of the book should follow in order to bring about moonshot thinking.
It was a long process, with lots of back and forth between Kirsten and me, and my editor Tim (Richman). There was a lot of chiselling to capture it all concisely and present it all in an easy-to-understand way – but I didn’t actually write anything. I really voice-noted everything because I think better when I’m talking than when I’m writing. I also know my strengths and I think that’s important: most people find it quite daunting to write a book because they think they have to sit down and write. With modern technology, we have so many different options available to us  I used my strengths in speaking and I found someone who could match my skills in talking with writing – Kirsten helped me bring it to life.

What was your most challenging hurdle in publishing this book?
The type of personality I am, it’s always about the details afterwards. It’s the re-writing, the re-reading the re-writing again – that editing part of it was really challenging to me because once I’ve got it out of my head I don’t really want to see it again. I’m grateful to Tim and Kirsten for holding my hand through that editing process.

Who is your author hero?
Seth Godin. His book The Purple Cow changed my whole life. And I loved the way he brings ‘Aha’ moments into small, simple stories.

What are you currently reading?
I’m not actually reading anything. I’m listening to two books: Sapiens by Yuval Noah Harari and The Code of the Extraordinary Mind by Vishen Lakhiani.

What one thing would you like your reader to come away with having finished What’s Your Moonshot?
A reality check. A check on the potentiality of them as a human being; a potentiality of dreaming bigger and bringing about these global solutions to humanity’s problems based on my methodologies. I want people to just think bigger…for them to ask the question, what is my moonshot?

Who inspires you?
Anyone who is living his or her highest excitement and living a purposeful, driven life inspires me. Whether they are designers of clothes, writers of books or running a multi-billion dollar business – they all inspire me.
Specifically, Peter Diamandis is one of the most advanced human beings I know of. He is the original ‘moonshoter’ and he’s inspired me to write this book and to help me think in a very specific way.

What’s your next book?
I have a couple bubbling in my head but nothing has been formalised yet. I’ll get there. Now that I understand the process of publishing and I understand what it takes, I’ve got a better and clearer understanding of how I can actually get them out of my head. I’m heading to the States soon so I’m sure that will lend some inspiration.

 

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