John Sanei: getting published = shooting for the moon

by twodogs on Dec 7th, 2017

John Sanei’s book, released in April

Since the release in April this year of his book What’s Your Moonshot?, John Sanei has literally and figuratively shot for the moon – and in following his own advice he’s seen the success of his book amplifying his work as a leading trend specialist, business consultant and keynote speaker.

What’s Your Moonshot, John’s first book, has been a regular contender on the Nielsen Bestseller charts in South Africa this year, peaking at number 6 in August. It has sold remarkably well through the traditional trade (rare for a local business book) and en masse directly to his clients and audiences. In the last two months, John and Moonshot have featured prominently in GQ, Fast Company and Man magazines.

John boxing clever on the cover of Man magazine, November 2017

The release of his book was timed to assist John in introducing his business and brand to a global audience – and it seems to have worked… In September he spent three weeks in California at the prestigious Singularity University, an influential think-tank that aims to use science and “exponential” technologies to deliver positive global change. In his time there, he met, among others, the legendary Ray Kurzweil and Peter Diamandis, the men who inspired Moonshot. By the end of his trip John had been invited to become part of the faculty. Not content stopping there, he was appointed to the faculty at Duke University in North Carolina a few weeks later.

John meeting up with bestselling US author Cal Fussman in L.A., September 2017. Cal wrote the foreword to What’s Your Moonshot?

The self-professed “trenovator” and now bestselling author has just returned from the successful second leg of his What’s Your Moonshot World Tour in Dubai. The Tour began in late September in New York City, to which John will be returning soon. In January he will spend a week speaking and consulting in Latvia, and he and his team are finalising dates for further trips to the US and Dubai, as well as London, France and Saudi Arabia in 2018.