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Archive for the ‘Self-Help’ Category

What’s Your Moonshot? Interview with author John Sanei

moonshot cover                   John Sanei 2017

 

 

John Sanei is a trend specialist, entrepreneur, business innovation strategist and now author who travels the world speaking to some of the globe’s most influential businesses about how they can future-proof their businesses. Here, he talks to us about his debut book What’s Your Moonshot?

Tell us about What’s Your Moonshot?

In 1961, JFK gave a speech stating that he believed the United States would put a man on the moon by the end of the decade. At the time the technology to do so didn’t exist but his daring statement created a huge amount of energy and in eight short years the country had achieved one of humankind’s greatest feats. Decades later, the likes of Steve Jobs and Elon Musk have been able to create the same sort of “moonshots” with huge amounts of money and brainpower. The book is based on the fact that we are moving into a world where we will have access to 7 billion people at the click of a button in the next 5-10 years. The world will have free fast Wi-Fi, together with almost free energy sources and almost free transportation. With this in mind, we all now have the ability to do what organisations and governments used to do in previous decades: create “moonshots”
The book is about how we view the future. Are we victims or architects of it? It also asks how we categorise and contextualise trends in order to help us innovate; how to create businesses that have got global footprints and are creating solutions for humanity’s future.

Why did you want to write a book?
I wrote it for three reasons. The first was a brain dump – a Feng shui principal of getting rid of the old to bring in the new. It’s what I practise at home in my physical space but also in my mental space in order to bring in new information. I wanted to download the information that was sitting in my head.
The second reason’s based on a quote from Yogi Bhajan, the man who brought Kundilini Yoga from the East to the West: “If you want to learn something, read about it. If you want to understand something, write about it. If you want to master something, teach it.” I feel I had to write about internal dialogue and external strategy in this book in order to really understand them, and I am now mastering them in my consultation and speaking engagements.
Finally, I really wanted to give people a toolset and a step-by-step programme in order to create moonshots and create positive businesses that the globe really needs.

In What’s Your Moonshot? you talk about being Forever Profitable – in a nutshell, what does that mean?

Forever Profitable is the methodology I use to guide organisations into the future. It’s quite self-explanatory; by following the methodology you’re able to maintain profitability forever. It’s a big statement but when you understand the methodology you realise that it’s a very clear step-by-step process involving
The future of your industry
The future of your consumer
The future of your employee and
The future of technology
Of course there’s more to it than this – you’ll have to read the book!

Describe your creative writing process.
I built out the keynote presentation about two years ago and have given keynote speeches since.  Then my copywriter, wordsmith and ghost writer, Kirsten Molyneaux, came to one of them with the intention of helping me write the book. She drew up a structure and from there we met and did strategy sessions on what each chapter could be about and what the process of the book should follow in order to bring about moonshot thinking.
It was a long process, with lots of back and forth between Kirsten and me, and my editor Tim (Richman). There was a lot of chiselling to capture it all concisely and present it all in an easy-to-understand way – but I didn’t actually write anything. I really voice-noted everything because I think better when I’m talking than when I’m writing. I also know my strengths and I think that’s important: most people find it quite daunting to write a book because they think they have to sit down and write. With modern technology, we have so many different options available to us  I used my strengths in speaking and I found someone who could match my skills in talking with writing – Kirsten helped me bring it to life.

What was your most challenging hurdle in publishing this book?
The type of personality I am, it’s always about the details afterwards. It’s the re-writing, the re-reading the re-writing again – that editing part of it was really challenging to me because once I’ve got it out of my head I don’t really want to see it again. I’m grateful to Tim and Kirsten for holding my hand through that editing process.

Who is your author hero?
Seth Godin. His book The Purple Cow changed my whole life. And I loved the way he brings ‘Aha’ moments into small, simple stories.

What are you currently reading?
I’m not actually reading anything. I’m listening to two books: Sapiens by Yuval Noah Harari and The Code of the Extraordinary Mind by Vishen Lakhiani.

What one thing would you like your reader to come away with having finished What’s Your Moonshot?
A reality check. A check on the potentiality of them as a human being; a potentiality of dreaming bigger and bringing about these global solutions to humanity’s problems based on my methodologies. I want people to just think bigger…for them to ask the question, what is my moonshot?

Who inspires you?
Anyone who is living his or her highest excitement and living a purposeful, driven life inspires me. Whether they are designers of clothes, writers of books or running a multi-billion dollar business – they all inspire me.
Specifically, Peter Diamandis is one of the most advanced human beings I know of. He is the original ‘moonshoter’ and he’s inspired me to write this book and to help me think in a very specific way.

What’s your next book?
I have a couple bubbling in my head but nothing has been formalised yet. I’ll get there. Now that I understand the process of publishing and I understand what it takes, I’ve got a better and clearer understanding of how I can actually get them out of my head. I’m heading to the States soon so I’m sure that will lend some inspiration.


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Interview with Real Meal Revolution: Banting 2.0 Author Jonno Proudfoot

Cover_HR jonno portrait
Jonno Proudfoot is a food expert, entrepreneur and adventurer, and the driving force behind the Real Meal Revolution brand. He conceptualised and co-authored the bestselling Real Meal Revolution and Real Meal Revolution: Raising Superheroes, both of which have been published internationally by the Little, Brown Book Group. He is the MD of the Real Meal Revolution diet company, which specialises in online and face-to-face weight-loss and healthy-eating support. Real Meal Revolution: Banting 2.0, published in December 2016, is his third book.

The original Real Meal Revolution book was launched in November 2013 and has been a publishing sensation in South Africa. What have you been up to since?
Short answer: a lot.
The success of the first book was so sudden and overwhelming that it was difficult to work out what to do next. It’s still on the weekly bestseller lists more than three years later, and I believe we’ve now sold upwards of 250,000 copies, which is incredible in the small South African market.

So where do you go from there?
A very good question!
There were some important personal milestones for me that came in relatively quick succession after the book was released: I had the opportunity to complete a dream adventure with a good friend, swimming the 450kilometres from Mozambique to Madagascar on an epic seven-week journey; I got married; and then my wife Kate fell pregnant not too long after that, an even more epic journey.
From a business perspective, I had registered the trademark for “the Real Meal Revolution” and had always intended to do “something” with the brand – I just wasn’t sure exactly what. I envisioned the business as a healthy eating and lifestyle support company based on the principles set out in the book, and once it was up and running properly the first product we sold from our website was an online weight-loss course with lectures by Prof Noakes and Sally-Ann Creed and cooking lessons from me. It had hundreds of recipes, a shopping list generator and most importantly a meal tracker that clients could use to track their carbs.
Since then, the website has seen a huge amount of traffic and the business has progressed quite radically. Today, we specialise in teaching people to adapt to a low-carb diet. We’ve had close on four million hits since 2015, with an enormous amount of customer feedback to help us refine the Real Meal Revolution approach. The new book is very much a result of this ongoing process.

This is in fact the third Real Meal Revolution book. The first was the original red science-cum-diet-cum-recipe book that has become so recognisable to South African bookstore goers. The second was Real Meal Revolution: Raising Superheroes, on children’s nutrition and also with full-colour recipes. How is the new book different from the others?
This a smaller-format black-and-white book and it’s completely “how-to”-focused – a handbook to help you to Bant as effectively as possible. Basically we’ve taken three years of Banting feedback from thousands of our readers and customers and refined the Real Meal Revolution diet to its most practical, workable form.
There are important staple recipes in the back of the book but this isn’t an inspirational cookbook like the first two books. Rather, I would say it provides the new framework for our next 20 cookbooks.

So is this book a “better version” of the original Real Meal Revolution or something different? If I’ve bought that book already, why should I buy this one?
I must be clear on this: the first Real Meal book remains, in my opinion, an incredible and almost authoritative introduction to LCHF (low-carb high-fat) eating. If you’re new to the concept of Banting, you pretty much have to buy that book because it gives you all the basic LCHF recipes that you can’t do without, from cauli-rice to courgetinni and all the rest. You also get the detailed science to get your head around making the switch from low-fat to low-carb eating. But the actual dietary advice was quite general and now seems relatively rudimentary.
Real Meal Revolution: Banting 2.0 assumes a level of understanding of LCHF eating and it only touches on the science so that it can focus on nailing the how-to aspect – which is the diet and the lifestyle. The approach is more nuanced and sophisticated yet far easier to follow.
So if you really need an LCHF diet that works because you need to shed kilos or you have specific health concerns, or if you’ve tried Banting and fallen off the wagon, then this is the book for you.
In short, Banting 2.0 is a framework that the Real Meal Revolution company now uses to usher people who want to lose weight and rejuvenate their health into a low-carb healthy-eating lifestyle. It could be seen as our company manifesto.

Can you give some examples of how the “new” Banting 2.0 differs from the original Banting as described in the red book?
Sure. For one, we found that many readers of the original book ended up simply cooking from the book and winging the diet – perhaps there was too much science or we weren’t clear enough. So we’ve tried to be as straightforward and methodical as possible in Banting 2.0. The approach has four phases, with a clear way to calculate how long you should be in each stage, depending on your needs. There’s a starting point and a defined goal, and a large resource of tools to move you forward.
Importantly, we’ve recognised the importance of lifestyle when it comes to health and weight loss. You can’t expect to be optimally healthy if you’re not sleeping well or you’re chronically stressed out. Diet, sleep, exercise and stress management are all linked. Similarly, goal-setting and your mental approach is also critical, so we’ve incorporated these elements as well.
From a technical point of view, we now know how best to Bant to avoid many of the side effects that are common for those who might have gone cold turkey before. In particular, we’ve seen the enormous benefit of restoring gut health to assist with this and to push you through the dreaded plateau. The science on gut health has taken enormous strides in the three short years since the original Real Meal was published and has come to be seen as a fundamental aspect of human health. We follow all the top LCHF and other dietary resources around the world on a daily basis, so we’ve been sure to incorporate all the newest science into our diet. This is probably most noticeable in our new refined lists, which I’m perhaps most proud of. The book is in black and white, but there is a full-colour pull-out of the lists for your fridge – up to date and easy to follow.

The book is written by you “and the Real Meal Revolution team”, without any of the authors from the original book. How are you qualified to write the book?
Great question. The first point to acknowledge is that this was an enormous team effort and I hope that is made prominent enough in the book. The most important thing to remember is that Banting 2.0 is for the most part a summary of all of the feedback we have received from our customers. We had collated it simply for our own team, but the info in it was so valuable that we realised we needed to publish it. We then called in the medical and dietary experts to ensure the science and advice was accurate and properly conveyed.
So the “Real Meal Revolution team” mentioned on the cover of the book includes an LCHF medical expert, a dietitian who has trained and worked in the UK, Australia and South Africa, and numerous members of the company who work with active Banters on a daily basis, have collated the data from thousands of clients and know what works in the real world.
From my personal point of view, I have achieved a world first in endurance swimming and I am a chef with experience in catering at events for thousands of people. I hope that means I’m qualified to offer advice on setting goals, practical eating and writing shopping lists! Beyond that, I’ve been in what is essentially a brand-new health field since the very beginning, and I’ve seen the confusion and problems that it can cause at a user level. But I’m essentially just a name for the company as a whole.

Some people might ask, “Where’s Tim Noakes?” Have you “appropriated” his revolution?
Haha. No, I don’t think I’ve appropriated the revolution at all. Prof certainly gained all the headlines before the original book was even an idea in my head – which is why I approached him in the first place with the plan to make that book – and he drove the publicity of it after publication with amazing stamina and enthusiasm. I think it’s fair to say that without Tim Noakes, the Real Meal Revolution would have sold a fraction of what it did. But I was always intent on owning and developing the Real Meal Revolution brand.

Professor Noakes and “the Real Meal Revolution” are seen to be linked by many in the Banting community. What’s your relationship now and why wasn’t he a part of the new book?
I had the honour of working with Prof on the first two Real Meal Revolution books and on a weekly basis with the business for two years. We’re still in touch but our two organisations parted ways in the middle of 2016, which was understandable given our different priorities and platforms. I would say we both have the same end goal – to change the way South Africa and the world eats – but we were pulling in different directions, and both entities were struggling to achieve what they wanted to within the constraints of a contract we had drafted more than two years before at a stage when we didn’t even know what we wanted to do.
Along the way, the two other original authors have also gone their separate ways. I don’t think LCHF eating is a brand or business priority for David Grier, while Sally-Ann Creed has pursued it in the way that works for her.
I think the Real Meal Revolution brand and Prof will always be linked in people’s heads –as may be expected, given the incredible impact of the original book – but The Noakes Foundation will come to be recognised for its outstanding scientific research while I hope the Real Meal Revolution company will be recognised as the go-to for recipes and lifestyle advice in response to that science (and the science of all the other experts).
Though it was based on a lot of the work we did together, the new book was the company’s first project without Tim. You will notice it is much more consumer-focused and is very light on the science. For the most part, we have referred readers to the experts in the LCHF community, should they wish to find out more.
Readers who need practical advice in changing their lives will benefit from this book in a big way. That was always my personal strength and it’s the company’s strength so we’re now fully focused on it.

This is the third Real Meal Revolution book. How did the writing and production process differ from the others?
Great question.
The original was one massive adrenalin rush. We wrote it in about a month and sent it to print 63 days after starting. Design, photography, writing, editing and the rest was insanely rushed, hugely energised and super fun.
With the second book, Raising Superheroes, we actually published it ourselves, which made sense at the time as it allowed us to retain copyright of all the material involved, among other things. We had the luxury of production values that were off the charts, thanks to the success of the first book, and it was ultimately a lesson in publishing. In the world of publishing, authors often talk about how publishers are a nightmare, while publishers often talk about authors being the nightmare. I found it hugely valuable to see it from both sides. I have the utmost respect for publishers as a result of my experience with Raising Superheroes. It’s an incredible book, it sold over 25,000 copies, which is amazing, and I am extremely proud of it – and I know Prof Noakes is too. But it occupied a lot of our time and energy!
With Banting 2.0, I opted not to publish through Real Meal Revolution. It was easier to hand it over and Burnet Media, who had assisted on Raising Superheroes, did a cracking job. Most importantly, the book does what I wanted it to do: it offers the right advice in the right way. With Banting 2.0, the toughest part of the production was getting the lists to match the right phases, and to offer an approach that was accessible to the different Banting levels. It was something that went back and forth until the minute before the book went to print – and even afterwards! The publishing process allowed us to focus three years of work, research and data gathering into one, unified document.

What do you hope to achieve with Real Meal Revolution: Banting 2.0?
My hope is that the methodology in this book will accelerate the growth of LCHF and Banting as a movement. We have approximately 350 certified Banting coaches around the country and world (and counting) and they’ve taken to the book with great enthusiasm, while individual sales are going well. We’re on to our second print run, and we’ve signed a deal to publish the book internationally through Little, Brown in the UK.
Because the steps are so clear in this book, it makes Banting easier to adopt, thus making it easier to spread. We’re using it to drive the business forward and in time I would like the Real Meal Revolution to affect millions of people around the world.

And where to from here for Real Meal Revolution the company?
The world! We have set a goal to change 100 million lives by 28 February 2025. There aren’t even 100 million South Africans. I see this going global and I don’t want to stop until we reach our target.

• For cover image, author image or more information on the book, contact info@burnetmedia.co.za.
• For more information on the Real Meal Revolution company, contact info@realmealrevolution.com or see www.realmealrevolution.com.

Note to editors: this Q&A is free for use, provided it is accompanied by the information below and that any edits are approved – send to info@burnetmedia.co.za:
• Real Meal Revolution: Banting 2.0 is available in all good bookstores and online. Recommended retail price is R190.


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Gary Bailey’s Divorce for Dads Out This Month

Divorce for DadsFour years ago, Gary Bailey, former Manchester United goalkeeper, went through a bitter divorce from his wife, Kate Saunders. Based on his own and his friends’ experiences, he has since written Divorce for Dads which he says is geared at helping other dad’s cope with the effects of divorce on the whole family, particularly the children. Bailey’s and his book were profiled in this week’s Sunday Times:

The self-help volume comes four years after the sports presenter’s acrimonious divorce from his wife of 16 years, Kate Saunders, and is co-written by Englishman Nick Woodall.

The book, released this week, is aimed at South African fathers coping with divorce or separation and, according to the former Manchester United goalkeeper, “emphasises the notion that the children’s needs should be prioritised”.

Book details


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